Cookie Policy

‍INTRODUCTION

This Cookie Policy explains how Novamedica Limited ("we", "us", "our"), trading as The GP Service, uses cookies and similar tracking technologies on our website and mobile applications (together, the "Platform").

Please read this Cookie Policy alongside our Privacy Policy and Terms and Conditions, which set out how we handle your personal information more generally.

By using the Platform and accepting our cookie banner, you consent to the use of cookies as described in this Cookie Policy. You can change your preferences at any time.

1. WHAT ARE COOKIES?

1.1 Cookies are small text files that are placed on your device (computer, tablet or mobile phone) when you visit a website. They are widely used to make websites work, to improve how they work, and to provide information to the website operators.

1.2 This Cookie Policy also covers similar technologies such as web beacons, pixels, local storage, and software development kits (SDKs) used in our mobile apps. We refer to all of these collectively as "cookies" in this Policy.

1.3 First-party vs. third-party cookies.

• First-party cookies are set by The GP Service itself.

• Third-party cookies are set by other companies whose services we use (for example, Google, Meta, Stripe, Hotjar).

1.4 Session vs. persistent cookies.

• Session cookies are deleted when you close your browser.

• Persistent cookies remain on your device for a set period or until you delete them.

2. HOW WE USE COOKIES

We use cookies for four main purposes:

1. Strictly necessary cookies — to make the Platform work securely and reliably

2. Analytics cookies — to understand how visitors use the Platform so we can improve it

3. Marketing cookies — to measure the effectiveness of our advertising

4. Preference cookies — to remember your choices and personalise your experience

We only set analytics, marketing and preference cookies with your consent. Strictly necessary cookies do not require consent because the Platform cannot function without them.

We do not set analytics or marketing cookies unless and until you have provided your consent through our cookie banner.

3. STRICTLY NECESSARY COOKIES

These cookies are essential for the Platform to function. They enable you to log in, book consultations, make secure payments, and receive the services you have requested. Without them, parts of the Platform will not work.

You cannot opt out of strictly necessary cookies. This is because they are required for the Platform to operate and the law does not require consent for them.

‍4. ANALYTICS COOKIES

These cookies help us understand how visitors interact with the Platform — which pages they visit, how long they stay, and where they encounter problems. This information helps us improve the Platform and fix issues.

Analytics cookies are only set after you give your consent through our cookie banner. You can withdraw consent at any time.

International transfers. Google Analytics and Hotjar process data outside the UK, principally in the United States. For further information on the safeguards we apply to international transfers, please see our Privacy Policy.

5. MARKETING COOKIES

These cookies measure the effectiveness of our advertising campaigns and help us show you relevant advertising on other websites. They are set by our advertising partners after you give consent.

Marketing cookies are only set after you give your consent through our cookie banner. You can withdraw consent at any time.

‍International transfers. Meta and Google Ads process data outside the UK, principally in the United States. For further information on the safeguards we apply to international transfers, please see our Privacy Policy.

Marketing cookies on health-related pages. We take particular care to limit marketing cookies on pages where you may discuss health information. Marketing cookies are not intended to collect health data and we implement controls to minimise that risk.

6. HOW TO MANAGE YOUR COOKIE PREFERENCES

6.1 Our cookie banner. When you first visit the Platform, a cookie banner appears allowing you to accept all cookies, reject all non-essential cookies, or customise your preferences. You can reopen this banner at any time by clicking the "Cookie Settings" link in the website footer.

6.2 Your browser settings. Most web browsers allow you to control cookies through their settings. You can usually:

• Block all cookies

• Block only third-party cookies

• Delete existing cookies

• Be notified when cookies are set

Instructions for common browsers:

• Chrome: support.google.com/chrome/answer/95647

• Safari: support.apple.com/en-gb/guide/safari/sfri11471/mac

• Firefox: support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

• Edge: support.microsoft.com/en-gb/microsoft-edge

6.3 Consequences of disabling cookies. If you disable strictly necessary cookies, the Platform will not function correctly. If you disable analytics or marketing cookies, the Platform will still work, but we will have less information to improve it, and you may see less relevant advertising.

6.4 Do Not Track. Some browsers offer a "Do Not Track" (DNT) signal. Because there is no universally agreed standard for interpreting DNT signals, our Platform does not currently respond to them. Please use our cookie banner or your browser's cookie settings to manage your preferences.

7. THIRD-PARTY PRIVACY POLICIES

Where cookies are set by third parties, those parties have their own privacy policies governing how they use the data they collect. The main third parties and their policies are:

• Google (Analytics, Ads): policies.google.com/privacy

• Meta (Facebook Pixel): www.facebook.com/privacy/policy

• Hotjar: www.hotjar.com/legal/policies/privacy

• Stripe: stripe.com/gb/privacy

8. HOW LONG DO COOKIES LAST?

The duration of each cookie is shown in the tables above. In summary:

• Session cookies — deleted when you close your browser

• Short-term cookies — typically 30 minutes to 24 hours

• Medium-term cookies — typically 3 to 12 months

• Long-term cookies — up to 2 years (Google Analytics)

You can delete cookies from your device at any time through your browser settings.

9. CHILDREN

The Platform is for adults aged 18 and over only. We do not knowingly set cookies on devices used by anyone under 18.

10. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time — for example, when we add or remove a tool that uses cookies. Where we make material changes, we will notify you through our cookie banner or a notice on the Platform. The "Last updated" date at the top of this Policy shows when it was most recently revised.

We also keep our cookie inventory under ongoing review. If we identify additional cookies on the Platform that are not listed in the tables above, we will update this Cookie Policy accordingly.

11. CONTACT US

If you have questions about this Cookie Policy or how we use cookies, please contact us:

• Email: support@thegpservice.co.uk

• Phone: 024 7745 0727

• Post: Novamedica Limited, The Dock, 75 Exploration Drive, Leicester, LE4 5NU

You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.

For more information on how we use your personal data, please see our Privacy Policy.